I have always been fascinated by the study of economics,
though not always motivated to learn and/or study the finer points. The book,
E-co-nom-ics, by Kersten Kelly, allows the reader to get a more in-depth look
without bogging down in classic "higher learning" rhetoric, while
still maintaining a teaching and learning application.
By using the illustration of "The Prisoner's Dilemma,"
Ms. Kelly applies economics practically, i.e., Cold War, tobacco, soda and
other advertising. E-co-nom-ics shows how economics involves and affects all
aspects of life.
As the title would suggest, the book is not an economics
textbook, but a way to introduce the average consumer to the how's, why's and
wherefore's of our purchases and what helps to motivate one purchase over
another. Multiple aspects of life are
examined to show how virtually everything is "economics" driven.
E-co-nom-ics is a great book in easy to understand style that
gives reader's insight into their consumer choices. Reading this book is an ideal way to get your
feet wet before plunging head first into economics.
This book was provided to me by BookRooster in exchange for
an unbiased review.
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